September 28, 2005
Gender roles have been undergoing a redefinition in recent years as women enter the workforce as never before and men embrace less confining views of masculinity....
The market for male aesthetics has grown fourfold in the past seven years to $400 million annually, including day spas for slimming treatments, facials, manicures and painful sessions of eyebrow plucking. The largest such chain -- Dandy House -- has doubled in size since 2000, with 60 locations across the country.
Skin treatments have become particularly popular for bridegrooms, while many men are opting for costly electrolysis procedures for permanent removal of unsightly facial hair....
On busy Tokyo subways these days, it is not unusual to see men fishing for packs of Virginia Slims cigarettes in European-style male purses. They have many models to choose from at Isetan Men's -- the successful 10-story department store in chic west Tokyo that opened two years ago and is now the cathedral of masculine vanity....
Perhaps most inexplicably, male thugs in the yakuza -- or Japanese mafia -- are now known to wear pink women's sandals and floral-patterned shirts while prowling the streets late at night....
In an email to Ms. Postrel, I noted that the same article could have been written about American men a couple of years ago (remember "metrosexual"?) In any case, the trend of "feminization" - to the extent it exists - is not unique to Japan.
I think it is a reflection of our post-industrial culture. There are not many jobs left that require men to be stereotypically male all day. Most of us sit at a desk all day reading and typing. As a result, many of us have smooth hands and skin, and carry an extra bit of weight around.
Throw us back 100 years and most of us would be lost. How many of today's typical men could do the heavy manual labor performed by farm and factory workers of the early 20th century? Even a manufacturing worker today is more of a computer operator, pushing buttons to operate the robotic assembly line.
Just some random thoughts. And, on a humorous note, I have found definitive evidence of the feminization of a well-known "man" in Japan (click on the extended entry link):

(Image found here).
Posted by: JohnL at
09:04 PM
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